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Petretti?s Coca-Cola Collectibles Price Guide has been called the ?bible? of Coca-Cola collectibles?and with good reason! This impressive 11th edition of the hobby?s standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-color pages; photos and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Allan Petretti, long regarded as the foremost authority on the subject, has combined years of experience in the hobby with his proven expertise as a Coca-Cola collectibles dealer and auctioneer to provide the collecting community with the up-to-date information needed to keep pace with this popular and fast-growing hobby.

- Current market prices for every item depicted and described
- New color sections featuring trays, calendars, and other highly sought after items
- Includes additional, recently found rare pieces not shown in any other collector guide
- Contains an expanded and improved bottles section
- New chapters include Coca-Cola candy and Coke?s ?Diamond Design? from the 1960s
- Offers new guidelines for grading and evaluating Coca-Cola items

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